Creator terms
The short version of how this works, what you have to say in a post, and how you get paid.
How you earn
You get a code of your own. Anyone who uses it gets money off, and you earn a percentage of the candy in that order — not the shipping, and not the tax.
Your rate is whatever is shown on your dashboard. If we change it, the change applies to orders from that point on: anything you have already earned is fixed at the rate that was in place when the order was placed, and cannot be revised downwards afterwards.
An order counts once it is paid for. Refunded and cancelled orders do not earn, and if an order is refunded after you have been paid for it, the amount comes off your next payout.
What you have to say in a post
Say that you earn from it
If you post your code or your link, you have to tell people you make money when they use it. That is the law, not our preference, and it falls on us as well as on you — so we do care.
The good news is it is one line. Put one of these at the start of the caption:
-
#ad — I earn a commission if you buy with my code. -
Paid link — I get a commission on anything bought through it.
Where it has to go:
- First, not last. At the top of the caption. Buried in a pile of hashtags at the bottom does not count.
- In the video, not just the description. Say it out loud and put it on screen in the first few seconds. People miss descriptions.
- Live: repeat it. People join part way through, so say it every so often rather than once at the start.
- Your own words, even with the platform's label. Instagram's "paid partnership" tag on its own may not be enough. Add the line anyway.
- Not in a comment. A disclosure in the comments does not count, including your own pinned one.
What does not work:
- "Affiliate link" on its own — plenty of people do not know that means you get paid.
- A "buy now" button with nothing else.
- Tags nobody can read as a disclosure:
#collab,#sp,#thanks.
Short version: if someone would be surprised to learn you earn from it, you have not said it plainly enough yet.
This is a legal requirement, not a house style. In the United States the Federal Trade Commission treats a commission as a "material connection", which has to be disclosed clearly and conspicuously wherever the recommendation appears. Responsibility for that sits with the brand as well as the creator, so a post without a disclosure is a problem for both of us.
If we see posts going out without it we will ask you to fix them. If it keeps happening we will close the account and pay out what is owed.
What you cannot do
- Say the candy does something it does not do — nothing about health, nothing medical.
- Present a scripted bit as a real reaction. Film a real one, it is better anyway.
- Post it to people under 13, or anywhere aimed at young children.
- Run paid ads on our brand name or our domain without asking first.
- Put the code on coupon or deal-aggregator sites. It is meant for your audience, not for a directory.
- Spam. Unsolicited email, comment-stuffing, bought followers.
Film sensibly. It is extremely sour and that is the joke, but nobody should be holding a ball in their mouth after they want it out, and the dare is not for anyone with a reason to avoid sour sweets.
Getting paid
Earnings show on your dashboard as they happen. We pay out on request once there is a meaningful amount to send, by whatever method we agree with you.
Before the first payout we will ask you for a completed Form W-9 (or a W-8BEN if you are outside the United States). That is the form that lets us pay you without withholding tax from it, and we cannot pay you until we have it.
You are not an employee. You are paid as an independent contractor, which means nothing is withheld and the tax on what you earn is yours to handle. If we pay you more than the Internal Revenue Service's reporting threshold in a calendar year, we are required to report it and will send you a Form 1099-NEC after the year ends. That threshold is $2,000 for 2026 — it was $600 for 2025 and earlier — and it is adjusted for inflation from 2027 onwards.
Receiving a 1099-NEC is not what makes the income taxable. What you earn counts whether or not a form is issued, and whether or not it reaches the threshold.
Ending it
Either of us can stop at any time, for any reason. If we stop it, you keep what you have earned up to that point and we pay it out. Please take down or update posts that still carry a live code once it has been switched off.
We may update these terms. If we change anything that affects what you earn, we will tell you before it takes effect.